Beschrijving
Titel: The Disney Way Auteur: Lynn Jackson ISBN: 9780070120648 Conditie: AsNew Walt Disney inspired generations with his creative genius and shrewd business acumen. This practical book takes a look at Disney's business philosophy and the principles behind it, demonstrating how contemporary managers can successfully apply them, and bring a little Disney magic to their own business. Walt Disney inspired generations with his creative genius and shrewd business acumen. While delighting us with the magic of Mickey Mouse, he also introduced corporate America to some innovative and brilliant new ways of doing business. And as everyone knows, the Disney companies have grown beyond anything even Walt himself could have imagined. Now, this practical, hands-on book takes an in-depth look at Disney's business philosophy and the principles behind it, demonstrating how today's managers can successfully apply them and bring a little Disney magic to their own business-no matter what it is.
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